When Claudia, founder of the luxury fashion brand Uniquely Claudia, reached out in May, she had a list of 850 subscribers — and no idea whether it was still alive.
She hadn’t emailed her list in months. No segmentation, no click data, no way to tell who was still paying attention.
Step 1: Diagnose the List
We started with one test email:
- Open rate: 34% (not bad)
- Click rate: 0.1% (yikes)
- Sales: 0 (not surprising)
What that told us:
There was interest — but the strategy needed serious resuscitation. So we segmented out only the people who showed signs of life: the ones who opened, clicked, or purchased.
Step 2: Weekly Campaigns + Strategic Testing
We built a weekly email rhythm focused on driving consistent engagement and sales — not just checking a marketing box.
We tested:
- 🗓 Send times and days
- 🧥 Collection themes
- 🎨 Email design formats
- 💸 Offer-based vs. non-offer emails
- 📱 Email vs. SMS engagement
Each week’s email highlighted a different collection and gave us new data about what Claudia’s audience actually responded to.
Step 3: What We Learned
Through testing and iteration, we uncovered her sweet spot:
- Best send time: Thursdays between 10 AM and 12 PM
- Top performers: Emails with colorful headers featuring multiple fashion pieces
- Offers drive sales — even small ones
- SMS? Not worth the effort. Her audience prefers email.
The Results Speak for Themselves
Claudia’s email list is now a powerful part of her sales strategy. Today, her weekly sends consistently see:
- 📬 80% open rate
- 🔗 4%+ click-through rate
- 🛒 Minimum of 4 purchases per email
All from a list she once thought was a lost cause.
💬 From Claudia:
“I never expected, when we started out, that I would be seeing such incredible results from my email list. But Ashley and Fairbloom Marketing brought my email strategy back from the dead and revitalized my sales.”
Want results like Claudia’s?
We don’t just write emails — we craft conversion systems.
If your list has gone quiet, let’s bring it back to life.